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Our Story

Every shine begins with a spark. And so, we set out not just to create a brand, but a movement.

Picture this: it’s 2023, two friends hanging out in Maine, brainstorming over strong cold brew and blueberry pie(s)… under the watchful eye of Pickles the Cat, dreaming up designs that capture the essence of now.

The world is moving faster than ever before, so we wanted our designs to reflect how we all face the same challenges society throws at us, even if we view them through different lens.

From unusual and cool artwork to minimalist and retro graphics, our clothes are here to inject life and thought into your daily wear. We're all about bringing fresh streetwear vibes to your wardrobe, inspired by the quirky spirit of our home state and heavily influenced by the beats and visuals of today.

We wanted to shake things up a bit and create something truly unique while keeping it sustainable by using eco-friendly materials and ethical, transparent manufacturing practices every step of the way. By doing so, you can always feel amazing while wearing our threads and showcasing your vibe!

Join our community and become part of the movement! Live in the NOW and make a difference for the future! Be a Citizen of Now!

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